How will the GAP Analysis be conducted for any new mobile application?

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Mobile applications
So suppose I want to conduct gap analysis for a new mobile based application. What will be the AS-IS scenario (Present status) in this case? Whether I should be writing the present process in which things are being done with the new process that will be post introduction of the application in the market? OR I shall compare with the existing related application available in the market with where I want to be i.e how my application shall be bridging the gap that existing app can't.
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