Explain why the aim of customer relationship management is to create not just customer satisfaction,

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Customer Relationship Management

Explain why the aim of customer relationship management is to create not just customer satisfaction, but also customer delight.


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  • ToddN2000
    Sounds like a homework or inter view question. If you want a general answer, a happy customer will be a repeat customer.
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  • TheRealRaven
    Since "customer delight" is highly impractical in any general sense, it won't be a priority aim of CRM. Explaining "why" would be well outside the aim of a technical forum.
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  • Subhendu Sen

    Assuming this is your homework. Most probably CRM related. It is better to read your study materials & try to find answer by your own efforts.

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  • Subhendu Sen
    Please try this book which can be clear your concepts,

    The CRM Handbook: A Business Guide to Customer Relationship Management by Jill Dyche

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