Deliverability of Outlook emails

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Microsoft Outlook
We use a system called Quickbase on our sales team. In order to use and send email templates, we use an application called ruby. A rep can pull the email template from a dropdown and hit send. This triggers Quickbase to push the request to ruby which then sends the email out through outlook servers. I am a marketer not a tech person - but this is what IT tells me. They've also built the code so that the email subject line and 1 line of the body copy of the email template changes once a month for 3 months. Their explanation as to try and avoid spam filters. They don't have any tracking to know if they are even hitting the inbox. But to me since the emails are going out of outlook I don't see how this "rotation" is helping at all. I'd like to kill the rotation code and just use one subject line and body copy per email template, so we can simplify process updates. Ultimately we need to move away from sending emails like this because there is no tracking. But for now - that isn't going to happen any time soon. I'm looking for an expert to help guide me or give some insight one way or the other
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  • CharlieBrowne
    Unless someone on this site uses the same software products you are using, they may not be much we can do. Even if other software is suggested, you would still have to go through your IT dept and it looks like this is not a high priority for them.

    My only suggestion is to check with IT to get contact names/numbers for support from the company you purchased the software products from. They may be able to assist you.

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