When your organization needs to establish price points for service contacts to product sales ratios in B-to-C and B-to-SMB environments, you’ll need to work to determine what ratio is best for your needs. There is no typical or standard ratio for this type of service. Each organization has different needs for services. Most small to medium business owners are highly immersed in the everyday activities of business operations, which means they don’t have the time to spend analyzing information. Most small to medium business owners have fewer than five hours per week to spend on their marketing activities, which means they may need high initial service contact to product ratios and then a gradual decrease over time as their business becomes more established or grows.