I would like to know if exchange has the capability of sending alert messages to a group of people whenever email arrives at a particular account. I currently have an office account associated with a Web form. Whenever someone fills out the form and submits it, the form is sent to an exchange email address. Is it possible apply a rule to the account that whenever it recieves an email, a generic alert is sent to whomever is designated to recieve the alert. This cannot be done in Outlook. I know it can be set up to forward the emails to those addresses but what I want is to just send an alert signifying an email arrival. I am looking for something native in Exchange vs. using a third party app.