Hi and welcome to the IT community.
This is a frequently asked question. The IT discipline has many concentrations. My suggestion is to learn as much as possible about the different jobs, roles and responsibilities and decide what you would like to focus on. Taking and passing the CompTIA A+ and Network+ exams is a good start on developing a good foundation of knowledge.
If one thing is true, there is certainly no shortage of certification exams in IT, so once you figure out what it is that you want to do, determining which ones to take should be relatively easy.
The best thing that you can do for yourself is to gain professional experience and network with other professionals, because certifications is one thing but there is no substitute for experience; however, this will come in time.
As I always say, don’t allow your decisions to be driven by money. Dedicate yourself to your chosen craft and all the money and perks will also come in due time.
Good luck and keep us posted on your certification process.