Networks Generation

Jun 25 2015   10:49AM GMT

Shock – WiFi Actually Generating Revenue Streams

Steve Broadhead Steve Broadhead Profile: Steve Broadhead

Tags:
802.11ac
HP
Networks
revenue
Tallac
Wifi
Wireless

I recently had the “pleasure” of visiting Milton Keynes; the railway station was packed with what were surely tourists – some mistake here? Admittedly, all looking in a hurry to get back to London… does “Stratford-Upon-Avon” translate aurally as “Milton Keynes” in some languages?

Anyway, point being MKC has gone into the world of WiFi as a service, a revenue generating service no less, guaranteed fixed costs, open API to build apps on and instant revenue stream options. And it works great; I went there and downloaded the app (left the T-shirt in the tourist information office though). Suffice to say, this is a long way from WiFi c. 2003, so check out the full study to get a new angle on how wireless technology now makes money, rather than just eating it: http://www.tallac.com/broadband-testing-case-study 
WiFi that a) works over a large area and b) generates dosh… Was I dreaming perchance?

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