IT in the Ad Biz

Mar 24 2008   8:54PM GMT

What to Write

JohnWilder John Wilder Profile: JohnWilder

I guess I’m beginning to get the hang of this blogging thing, and I appreciate the feedback I’ve received so far. There are times when it’s a bit of struggle to decide what to write about, and there are other days when the topics tend to write themselves. As I wrote in my first post, there are several things which make IT in the Advertising business unique, but I sometimes find it difficult to keep my posts strictly to those topics/issues. (As a reminder, those issues are our people and the nature of our work, the platforms, and the storage needs.)

Here are some of the other items which I think are worthy of blog topics in the coming weeks, in no particular order:

  • Supporting the CEO
  • Web 2.0 – what it means to our Industry in general, and IT in particular
  • Virtualization
  • Living on the “Bleeding” Edge
  • Collaboration
  • Microsoft OneNote
  • Consumer-oriented Devices – PDAs/MP3 players/Wireless
  • Why “Looks” Matter – issues with Intranet adoption and user acceptance


In the meantime, I’d love to hear from those of you out there who are paying attention, and ask you if there are other topics of interest, whether or not you are in this particular line of business. I’m also curious as to whether or not the issues we face in advertising truly are unique. For example, I know there are others out there who also struggle with storage.


With regard to my original premise of the three unique issues, I do plan on discussing storage in my next post. We’re in the process of installing and configuring our first EqualLogic PS Series storage unit, and so far we are very impressed. Stay tuned.

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