IT in the Ad Biz

Aug 18 2008   3:54PM GMT

Storm Preparations

JohnWilder John Wilder Profile: JohnWilder

As Hurricane Fay approaches the Florida today, we’re rapidly making plans to insure our Sarasota office is prepared. This is something of a new twist for us, because Upstate NY companies typically don’t have to worry too much about hurricanes. One thing our preparations have highlighted is our data needs, and once again how insatiable our demand for storage space can be in Advertising.

To give you a better idea of what this means, here are some actual examples. We have a client folder in our Sarasota office which contains the current advertising files which are currently under production. This folder is about 85GB. While this might not seem like a huge volume if you’re a large company, I would argue that it’s a good size folder for an office of less than 20 people. We have one office which currently has no Creative staff, and the client folders in that office are less than 10 GB in size. Again, these examples are from our smaller offices. The file size dilemma becomes larger when you look at us as a whole and include our larger offices in the equation. I’ve had vendors tell me that we’re more like a 3,000 employee company when you consider our storage needs, and we currently have about 275 employees.

Copying 85GB across our WAN in order to have a live copy of our Sarasota clients folders is not an option for today. However, we are looking at tools for replication and data deduplication which might allow us do just that. For now, we’ll have to settle on backing things up the old-fashioned way, using tapes and off-site storage. It works, but it would certainly be nice if I had an up-to-date copy of my Sarasota client folders sitting here in Syracuse, ready to be brought to life if necessary. It’s one of our goals to have such a system in place in the next year or so.

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