This is another great example of why IT in Advertising is unique. One of the biggest challenges facing us in Advertising is educating our users, a group of marketing and creative executives, in the new world of digital media. When you’ve got a group of individuals who desparately need to learn about Web 2.0, the last thing you want to do is to discourage their use of these tools.
In fact, we spend a great deal of time doing just the opposite. We’ve been actively encouraging our users to sign up for, and use tools such as Facebook, WikiPedia, Twitter, etc., While most of the IT world may be worrying about how to restrict the use of such sites, we’re doing exactly the opposite. We encourage our marketing and PR folks to actively monitor social media sites and blogs for news or comments about their clients. We encourage our creative users to actively monitor the latest trends in digital media.
It might be a bit out of the ordinary for IT to turn a blind eye to this stuff, or maybe to even encourage users to frequent these sites, but this business has always been a bit different. I’m just thankful that I have one less thing to police.