IT in the Ad Biz

Jun 3 2008   2:08AM GMT

iPhone Mania

JohnWilder John Wilder Profile: JohnWilder

Holy cow! Is anyone else’s e-mail inbox filling up with news items about the imminent changes to the iPhone? Before Noon today, I received 4 different news articles and newsletters featuring headlines and stories about the upcoming announcements which are still a week away. I can hardly wait for next Monday afternoon to see what the actual announcement itself will bring. The buzz Apple manages to create surrounding their product announcements is truly something to be admired.

Yes, I do think the iPhone will make some significant inroads into corporate IT as a result of the upcoming changes, chief among them the addition of 3G and Activesync. We’ve already got between 5-10 employees with iPhones, and they’re already using them to hit Exchange via Outlook Web Access. For us, connecting them via Activesync makes a lot more sense, and it should add some significant security features such as the ability to perform a remote wipe. However, we are an ad agency, so what makes sense for us might not make quite as much sense for other industries.

Frankly, it will be much more interesting to see what happens in those other industries. Will corporate IT be as willing to accept iPhones on their systems? I’m guessing they won’t be as receptive as we are, but I’m also well aware of how difficult it is to say no to the CEO.

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