IT in the Ad Biz

May 28 2008   9:05PM GMT

How Connected Should We Be?

JohnWilder John Wilder Profile: JohnWilder

I’m writing this in a moving car on the way to my son’s lacrosse game. It’s about a 1-hour drive, and I’ve already communicated several items to my IT staff via e-mail, activated 3 new users on our Office Communications Server, and begun writing this post. Needless to say, my wife (and driver) is getting very little of my attention, and that’s probably not fair.

I think it’s fantastic that we have the capability to do what we do from remote locations, but I think we have to be very careful not to go overboard. I spent last Thursday evening in the Charlotte airport, communicating with co-workers who were literally on the other side of the globe. It was a scenario in which 5-years ago, these questions would have gone unanswered for days – we actually accomplished something in about 5 minutes.

We have to do what we have to do sometimes. In my current situation, which is overloaded with time-critical projects, it seems like these tools are invaluable. On the one hand, we can walk out of the office confident that we can still be productive in a moving vehicle. On the other hand, we can’t lose touch with the people sitting next to us in the car.

That’s why I’m making this a short post.

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