IT in the Ad Biz

Jul 25 2008   8:11PM GMT

Am I the Director of Electricity?

JohnWilder John Wilder Profile: JohnWilder

Ouch! It seems like I keep coming back to this topic, but I just received another e-mail in my inbox with yet another article about the end of IT as we know it. The article draws parallels between today’s IT Directors and a position which existed back in the early days of electricity – occupied by the person who ran the company’s power plant. The idea being that these company owned power plants eventually moved “onto the grid”, and that this may also be the future of IT as we move towards cloud computing.

While this is a topic which isn’t necessarily exclusive to the Advertising business, once again I’m going to make the case that those of us in this industry may provide a good place to observe this trend. First of all, there are many smaller agencies out there right now who don’t even have IT Departments, usually companies with fewer than 25-30 employees. These companies are great candidates for getting into hosted, cloud-based solutions for their IT infrastructure. The interesting thing to watch will be whether or not they decide to remain totally in the “cloud” as they grow – or will they still decide to add some of their own IT infrastructure. Also, in our multi-platform environment where we commonly run both Macs and PCs, web-based alternatives provide wonderful common ground for us right now.

I’m not overly concerned about this happening in the near future, and I’m not busy working on my resume, but the article was sent to me by the CEO, so I am paying attention to it. If he’s not already, he will soon be rubbing elbows with CEO’s of smaller agencies who are telling him how wonderful (or horrible) life is without their own IT infrastructure.

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