Downtime

Sep 20 2012   3:13PM GMT

When social media marketing goes bad

CBaldwin Profile: CBaldwin

Tags:
social media
supermarket
twitter
Waitrose
Waitrose, a prolific user on Twitter to engage its followers, stumbled upon a problem with its latest innovative and “down with the kids” marketing campaign. The supermarket asked Twitter followers to fill in the blank.
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And did its followers rise to the challenge. Unfortunately for the posh supermarket, Twitter users responded in a rather “snobby” way. And of course, thanks to the notorious, retweet button, the whole thing went viral.
Have a look at Computer Weekly’s favourite tweets from when social media marketing goes bad.
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