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Does a fox shit in the woods? Yes and we can tell you how many times.
Downtime was chatting to the business behind the data analytics carried out in the recent Channel 4 documentary series about the UK fox population.
The programme was an example of crowdsourcing with viewers sending in information which was then analysed by the number crunchers and their fancy software in the background.
The company behind it was telling me about how businesses are craving for services to help them make better use of customer confirmation. The fox data revealed some fascinating information. Foxes poo a lot and try to kill chickens.