Sep 18 2009   11:38AM GMT

Rip-off Rolexes and Gucci? Not for Second Lifers

ComputerWeeklyStaff Profile: ComputerWeeklyStaff


In news from virtual worlds, The Register brings us the story of an unusual case of intellectual property rights infringement.

A pair of Second Life entrepreneurs are suing the game’s creator, Linden Lab, for allowing other players to sell rip-offs of their trademark-protected virtual goods.

So far, so normal (at least by the standards of virtual reality), except that it turns out the products in question are virtual sex toys and erotic clothing and equipment, from which their inventors have generated $1m from sales to Second Life players.

Downtime admits to feeling slightly bewildered by it all. What happened to these people’s first lives?

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