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May 10 2010   9:51AM GMT

Oracle hijacks Iron Man

WAshford Profile: WAshford

Ever wondered how big suppliers really spend those billions of dollars in licensing and services fees?

The question is answered, in part, by the latest in the series of Iron Man films.

Oracle undoubtedly paid a fortune to the film’s producers because the brand seems to pop up everywhere, including a huge neon sign across the top of a dome in the main battle sequence, references to the “Oracle network” during a phone tracing episode, and a cameo appearance by Oracle CEO Larry Ellison or a pretty good look-alike at least.

Good to know all that money being garnered from enterprises around the world is being well spent. Hopefully rather more is going into R&D.

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