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Middlesbrough Football club is so desperate to get fans through the turnstiles it has decided to buy an events management system from Clarity Commerce.
Non match-day revenue is becoming increasingly important as attendances dwindle as the fans are exposed to rubbish on the pitch every week.
Because their main rivals Hartlepool are closer to them than ever Middlesbrough felt it deeded to differentiate.
Perhaps Gordon Strachen can use the software to pick the team.