Oct 10 2008   4:42PM GMT

Microsoft makes mildly amusing marketing effort

ComputerWeeklyStaff Profile: ComputerWeeklyStaff


Microsoft seems to be allotting a surprising amount of revenue to providing Downtime with material.

After showering Jerry Seinfeld with money for a couple of bewilderingly awful adverts, it has released a fresh advert for Windows 7 which delivers at least comparable measures of weirdness.

Unlike the Seinfeld ads, though, Microsoft’s latest effort verges on funny. It even features a punchline of sorts, along with a boy band singing about software.

Despite these relative successes, the advert still has a whiff of desperation about it. If Microsoft’s efforts to maintain dominance in the changing software market are consistent with its marketing, we can expect some strange software.  

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