Downtime

Oct 10 2008   4:42PM GMT

Microsoft makes mildly amusing marketing effort

ComputerWeeklyStaff Profile: ComputerWeeklyStaff

Tags:
advertising

Microsoft seems to be allotting a surprising amount of revenue to providing Downtime with material.

After showering Jerry Seinfeld with money for a couple of bewilderingly awful adverts, it has released a fresh advert for Windows 7 which delivers at least comparable measures of weirdness.

Unlike the Seinfeld ads, though, Microsoft’s latest effort verges on funny. It even features a punchline of sorts, along with a boy band singing about software.

Despite these relative successes, the advert still has a whiff of desperation about it. If Microsoft’s efforts to maintain dominance in the changing software market are consistent with its marketing, we can expect some strange software.  

 Comment on this Post

 
There was an error processing your information. Please try again later.
Thanks. We'll let you know when a new response is added.
Send me notifications when other members comment.

Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to:

Share this item with your network: