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It’s amazing what the train companies know about you if you regularly book online. Thanks to smart CRM, they can serve up special offers, knowing that you regularly travel to Falmouth, or wherever.
Like Amazon, they can even recommend places you haven’t visited.”People who went to Falmouth also visited…” They can also recommend places to stay and visit while you are there.
So why not create an app that connects lonely hearts together traveling in the same direction? “Did you know that so-and-so is also traveling to Falmouth, and there’s a spare seat next to her or him. Would you like to book it?” And if you are having trouble winning them over, why not visit the train’s website, and select the “Delay” option. Snow and leaves together should give you enough time eh?