Apr 24 2012   3:01PM GMT

John Lewis virtually undresses customers

KarlFl40 Profile: KarlFl40


John Lewis has invested in technology that will negate the need for being dragged around shops by people that insist on trying clothes on before they buy them.

The retail giant has introduced augmented reality to allow people to try clothes on digitally. The virtual mirrors allow people to stand in front of a mirror press a few buttons and hey presto “my bum, looks big in this.”

Downtime might think this is a bit of a multi-channel gimmick but hey we are impressed with John Lewis offering clothes off the Jpeg.

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