Downtime

Sep 15 2010   5:39PM GMT

How to be Confused.com about the cost of social media

Bryan Glick Bryan Glick Profile: Bryan Glick

Tags:
confused.com
Facebook
Insurance
social media
Social networking
twitter

Insurance price comparison site Confused.com – the one that doesn’t use meerkats or singing waiters in its adverts – seems intent on alienating the approximately 500 billion users of Facebook and Twitter (source: Facebook/Twitter marketing) by announcing that users of social media may face increased insurance premiums.

Apparently this is not a comment on your ability to drive a car after several hours of staring at Facebook, nor does use of Twitter make you more likely to come to an untimely demise for your life premiums.

The Confused.com claim comes after a series of robberies in the US state of New Hampshire where the miscreants targeted people who were away from home, based on their Facebook status updates. You know the sort of thing: “We’re 10,000 miles away from home now, please burgle our house.”

The Confused ones believe that, “If insurance providers see it as a potential risk, you can bet your home contents on the fact they’ll start pricing for it,”

So the next time you become Facebook friends with that meerkat, just check your insurance renewal premiums when they turn up.

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