Jun 22 2015   12:06PM GMT

Hot sauce QR code too hot for some

Clare McDonald Profile: Clare McDonald


Heinz went red in the face recently as one of its consumers pointed out a QR code on the back of its Tomato Ketchup bottles pointed towards a porn site.

The brand had set up the interactive codes to allow customers to design their own label for the new Heinz Tomato Ketchup Hot, but where the QR code pointed turned out to be a little too hot for a customer in Germany who discovered the mistake.

The QR code was directing users to the saucy adult website because the Hot Sauce promotion had ended and the licence for the link had expired, leaving the condiments firm in a pickle.

The firm has said it is taking steps to make sure this does not happen again in the future. 

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