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In the Mike Nichols 1967 classic The Graduate, Mr Maguire tells Dustin Hoffman’s Benjamin, “There is a great future in plastics. Think about it. Will you think about it?
So nearly half a century on, what is the future: plastic? PVC? Nylon? Lycra? Not according to analyst Forrester. “Software is to business what plastic was to manufacturing: an infinitely malleable component that can be shaped to many purposes,” it stated in a recent report.
Mrs Robinson: You are trying to reboot me…