Forget generations X, Y and Z and think about the Cheerios generation

CIOs and IT suppliers should be planning for world dominance from a massive group of people brought up on the cereal Cheerios.

CIOs and their IT service providers will have to offer IT experiences to a workforce born after the late 1980s that have one important thing in common. They like Cheerios.

I am sure CIOs are already thinking about building Bring Your Own Device (BYOD) schemes linked to free gifts in cereal packets. It is only a matter of time that a desperate supplier creates this as a great channel to market.

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