Jun 30 2011   2:44PM GMT

DIY MS product launch

Cliff Saran Profile: Cliff Saran


Microsoft has launched its latest and greatest product – Office 365. So what’s the best way to launch a new thing these days? Let me see. You need a spokesperson who can say great things about a great product, some early adopted who have been gagged from saying anything remotely controversial and who wax lyically on how great the great product REALLY IS, a business partner who  is just a bit too happy that MS is releasing a great product. Phew, I can sell something again.. Finally you need a stupid name – who though of Office 365? Do they want you work in the office every single day, apart from when it’s a leap year? If Downtime were to launch a new product it would be the best product in the world…probably.

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