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Apr 25 2008   10:55AM GMT

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Boffins at Stanford University in Silicon Valley are studying a unique course that blends the fuddy duddy world of psychology with an excuse to spend all day on Facebook under the legitimate guise of research.

The Psychology of Facebook is the brainchild of B J Fogg, a ‘persuasion psychologist’ who founded the Persuasive Technology Lab at Stanford.

After selling magic beans within five minutes of meeting the BBC reporter who interviewed him, he said, “When Facebook came along, what struck me was how there was this new form of persuasion. Where on earth could you get a million customers in a week? That was when I said ‘I want to learn more about this’ and I thought the best way was to teach a class and look at how persuasion happens.”

Presumably the first lecture will revolve around persuading students to part with tuition fees.

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  • BJ Fogg
    What a fun post. You made me laugh.

    By the way, if you or your readers are interested, you can request to join the Facebook group for the class here: http://www.facebook.com/group.php?gid=22841903424.

    BJ Fogg

    Stanford Persuasive Technology Lab

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  • BJ Fogg
    What a fun post. You made me laugh.

    By the way, if you or your readers are interested, you can request to join the Facebook group for the class here: http://www.facebook.com/group.php?gid=22841903424.

    BJ Fogg

    Stanford Persuasive Technology Lab

    0 pointsBadges:
    report

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