The musings of an IT Consultant

May 30 2011   3:15AM GMT

Time for new strategy at RIM

Raj Perumal Raj Perumal Profile: Raj Perumal

Hi folks! So if you have been following the saga of RIM, their stock prices have been plummeting and their PE ratio is pretty much in the toilet.

How are they going to come back? I think it’s time for them to adopt a new strategy. What they are doing now is just not working and it’s time for the leadership at RIM to take a step back and go back to the drawing board on a strategy.

It seems like RIM is just worried about it’s survival and is not concentrating on coming out with new product that can actually go toe to toe with Apple and Google. It might even be time for a change in leadership at RIM since the current leadership is seemingly out of touch with it’s consumer base.


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