The musings of an IT Consultant

Aug 31 2013   4:51AM GMT

BlackBerry multi-platform BBM initiative is too little too late

Raj Perumal Raj Perumal Profile: Raj Perumal

Hi folks! If you have ever been a user of a BlackBerry device, you are probably familiar with BlackBerry Messenger (BBM).

This is the service that allowed “texting” between BlackBerries without using up your texting plan. However in this day and age it’s a thing of the past. There are a myriad of services available out there that offer cross platform messaging. For BlackBerry to think about going multi-platform now would just not make any sense. The competition is too great, and once again BlackBerry is late to the dance.

It’s kind of sad really. The time to do this was years ago, and they missed the window. As a proud Canadian, I want to see BlackBerry succeed, but they keep making misstep after misstep. Hopefully something can be reborn from the ashes of BlackBerry if they ever get sold off.


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