My recently published series on online privacy and social media compliance is resulting in some feedback from our audience, as you might imagine. Scott Crawford, managing research director for Enterprise Management Associates, posed three questions that I believe are useful for anyone working and using social media to consider.
Navigating these boundaries will be a tricky dance for all as advice and professional services are offered over social media platforms, whether they are Twitter, Facebook, LinkedIn or [X] other social network. Crawford’s comments follow.
|“I personally think one of the biggest issues with social networking will not be as cut-and-dried as a lot of these recommendations make it sound, however – namely:
This is likely a particular concern where personal expertise is the primary stock-in-trade of the enterprise, as with consulting organizations.
Despite the apparent conflict, social networks are popular outlets for consultants, for example, since they not only help promote personal expertise but showcase it in a very personal way.
Although you’ve offered some excellent examples of common sense distinctions between personal and acceptable corporate use, I suspect a number of cases will come forward that are not so clear-cut — and even where the case appears to be clear-cut, I would fully expect legal counsel to vigorously exploit any lack of clear distinctions that may be found in a particular case.”