IoT Agenda:

Marketing


October 15, 2018  12:07 PM

Why are marketers intrigued to use IoT?

James Warner Profile: James Warner
Consumer IoT, CRM, Data Analytics, Enterprise IoT, Internet of Things, iot, IoT analytics, IoT data, Marketing, Marketing automation

IoT is one of the most buzzing tech inventions in recent time. It is not only bringing more connectedness to the world, but it is also making it easy to use multiple gadgets and programs together. IoT is not only beneficial for the corporations, but has the ability to transform households as well....

August 9, 2018  11:38 AM

How IoT will help subsidize the cost of driving

Haden Kirkpatrick Profile: Haden Kirkpatrick
"car insurance", car, Consumer IoT, Insurance, Internet of Things, iot, IoT data, Marketing, self-driving car

As the digital economy reaches a new phase of maturity, the way we navigate the physical world is on the verge of massive disruption. Thanks to the confluence of two unique factors -- the changing nature of car ownership and the rapid growth of the internet of things -- there's a real possibility...


June 8, 2018  2:19 PM

How IoT is changing the future of the retail industry

Mehul Rajput Mehul Rajput Profile: Mehul Rajput
advertising, Beacon, Internet of Things, iot, IoT analytics, IoT applications, IoT data, IoT hardware, Marketing, retail, Retail IT, retailers, ROBOTS, Supply Chain Management

With the advent of IoT, the retail industry has gotten much-needed impetus to enhance sales. Virtual internet connectivity has already gained ground as it is transforming a number of industries, thereby changing the traditional landscape. IoT helps you establish a connection with various physical...


June 6, 2018  3:57 PM

IoT data: Giving new definition to ‘data-driven’ marketing

Haden Kirkpatrick Profile: Haden Kirkpatrick
Consumer data, consumer experience, Customer analytics, Customer data, Customer engagement, Customer satisfaction, Customer service, Data Analytics, Internet of Things, iot, IoT analytics, IoT data, Marketing, Marketing automation

Early in the internet era, consumers made a bargain with tech companies that neither fully understood. "Give the tech firms your data," the agreement went, "and we will provide valuable services, free to you, by monetizing that data." This agreement worked fine and has largely continued without a...


April 25, 2018  11:43 AM

Pressure to innovate pushes change agents toward mixed reality pilots

Jaimy Szymanski Profile: Jaimy Szymanski
AR/VR, augmented reality, Automation, Collaboration, Digital transformation, Enterprise IoT, HR, Industrial IoT, innovation, Marketing, Virtual Reality

From immersive virtual reality training to interactive augmented reality product experiences, mixed reality experiments are making their way from pockets of innovation within corporations to full-fledged programs -- –that is, if they don't fall prey to "innovation cannibalism" first. Companies...


April 4, 2018  2:56 PM

Innovative, unheard of use cases of streaming analytics

James Warner Profile: James Warner
BI, Connected Health, Internet of Things, iot, IoT analytics, IoT data, Manufacturing, Marketing, Sales

Hadoop has led the procession of development in the area of big data analytics. Ever since the technology was invented, organizations have realized and started exploiting the immense potential in their data, and moreover, have started collecting data for analysis. In data analytics, massive...


April 20, 2017  3:27 PM

Five free marketing tips for emerging IoT companies

Kevin Kostiner Profile: Kevin Kostiner
advertising, Internet of Things, iot, Marketing, promotion

IoT-dedicated events are the hottest trend in the trade show world. If you are reading this, it's likely you have exhibited at one of these many events or are budgeting to do so in the very near future. Being a veteran of these events, I can tell you one obvious fact about these shows: they are...


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