IoT Agenda:

Marketing automation


October 15, 2018  12:07 PM

Why are marketers intrigued to use IoT?

James Warner Profile: James Warner
Consumer IoT, CRM, Data Analytics, Enterprise IoT, Internet of Things, iot, IoT analytics, IoT data, Marketing, Marketing automation

IoT is one of the most buzzing tech inventions in recent time. It is not only bringing more connectedness to the world, but it is also making it easy to use multiple gadgets and programs together. IoT is not only beneficial for the corporations, but has the ability to transform households as well....

June 6, 2018  3:57 PM

IoT data: Giving new definition to ‘data-driven’ marketing

Haden Kirkpatrick Profile: Haden Kirkpatrick
Consumer data, consumer experience, Customer analytics, Customer data, Customer engagement, Customer satisfaction, Customer service, Data Analytics, Internet of Things, iot, IoT analytics, IoT data, Marketing, Marketing automation

Early in the internet era, consumers made a bargain with tech companies that neither fully understood. "Give the tech firms your data," the agreement went, "and we will provide valuable services, free to you, by monetizing that data." This agreement worked fine and has largely continued without a...


Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to: