IoT Agenda:

Customer analytics


June 6, 2018  3:57 PM

IoT data: Giving new definition to ‘data-driven’ marketing

Haden Kirkpatrick Profile: Haden Kirkpatrick
Consumer data, consumer experience, Customer analytics, Customer data, Customer engagement, Customer satisfaction, Customer service, Data Analytics, Internet of Things, iot, IoT analytics, IoT data, Marketing, Marketing automation

Early in the internet era, consumers made a bargain with tech companies that neither fully understood. "Give the tech firms your data," the agreement went, "and we will provide valuable services, free to you, by monetizing that data." This agreement worked fine and has largely continued without a...

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