Innovation Through Infrastructure

Dec 19 2017   2:19PM GMT

Top 6 factors in choosing the best CMS for 2018

Michael Tidmarsh Michael Tidmarsh Profile: Michael Tidmarsh

Content Management

It’s 2018, which means it’s time to modernise your approach to content management. We’re in the era of machine learning, cloud computing and digital transformation. If your content management system (CMS) doesn’t have cloud agility and isn’t powered with machine-learning capabilities, then you are officially in jeopardy of falling beyond your competition.

Fear not. The path to a faster, smarter and simple-to-use CMS is clear. And, if you choose wisely, you’ll end up with a solution that makes life easier for both marketers and developers by leveraging artificial intelligence to improve agility, business smarts and speed to market. Get ready. Here are the six factors that will help you choose the best CMS for 2018.

Factor No. 1: Headless Design

The rush to headless CMS models has been a boon to developers and a bane to marketers. In 2018, you don’t have to settle: You can utilize a solution that delivers great tools for marketers and developers. By leveraging a cloud-native headless solution, developers can get the rich API environment they need, while marketers get easy access to their most critical tools, such as email marketing systems and personalization engines.

Factor No. 2: Machine Learning

IDC predicts 40% of all digital transformation initiatives will be supported by cognitive/AI models by 2019. Why wait till next year to build for the future when modern, simple-to-use CMSs are already available? With a CMS powered with machine learning capabilities, you can quickly and easily find the right content for the right platform, whether for the Web, mobile apps, kiosks, cars or any other potential use case.

Factor No. 3: Lower Costs Via Cloud Economics

A cloud-native CMS delivers huge benefits in speed, costs, agility and functionality versus an on-premises solution. With a cloud-native hub, marketers can consolidate and access data from locations all around the world, scaling easily as requirements change. More than that, the organisation lowers costs by using a pricing model based that supports multiple users under one price. It’s 2018 and per-user pricing is a relic of the past. And an expensive one, at that.

Factor No. 4: Omni-Channel Delivery to Support Developers

To accelerate creation and delivery of new content, services and features, front-end developers require a rich array of APIs with tools that enable the development of sites either headlessly or not. The CMS should enable developers to integrate content on all channels, without duplicating, so it is always up to date. In addition to demanding a wide array of APIs, look for a solution that uses a command line client so developers can work without the CMS getting in the way.

Factor No. 5: Simple to Use and Elegant in Design

The CMS should be both simple to use and built for teams, empowering marketers and developers to be faster, more agile and more collaborative. Marketers are far more effective when they can easily organize and orchestrate their content to execute campaigns. Developers can do a better job when they can easily provide marketers with the tools they need to quickly and easily leverage content across all channels.

Factor No. 6: A Coordinated Content Ecosystem

With the right solution, the CMS can be a content hub for all kinds of content from a wide range of sources – Web, marketing emails, social networking posts, the mobile push platform, merchandising campaigns and more. One of the biggest challenges for marketers is organizing the massive amounts of constantly changing content at their disposal so that they can use it most effectively. With a modern CMS that leverages cognitive content management, what had been a challenge can be transformed into a competitive advantage.

Taking the Next Step

One of the best ways to evaluate the best CMS for your organization is to try it for yourself. Potential customers of IBM Watson Content Hub can take advantage of a free trial offer to determine how they can leverage the benefits of a headless, cloud native CMS that is powered with the machine learning capabilities of IBM Watson artificial intelligence. For information on how you can take advantage of a free trial to modernize your approach to content management in 2018, please visit IBM Watson Content Hub.

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