Innovation Through Infrastructure

May 3 2017   2:48PM GMT

Maximize your digital transformation initiatives with SAP HANA

Michael Tidmarsh Michael Tidmarsh Profile: Michael Tidmarsh

Digital transformation

Digital transformation is redefining business and IT. By 2020 half of all global companies will see the majority of their business depend on their ability to create digitally enhanced products, services and experiences, according to IDC.[1]

This fundamental shift puts IT at the heart of the business. As we’ve seen in industries such as travel (Airbnb), transportation (Uber) and home entertainment (Netflix), those companies that do the best job of leveraging data across the business can not only gain significant competitive advantage; they can disrupt entire markets.

Enter SAP HANA. More than 345,000 companies worldwide use SAP for their business critical applications such as ERP, CRM, workforce management, financial management and supply chain integration.

The availability of SAP HANA as an in-memory database gives all of these companies an opportunity to drive their next-generation digital transformation initiatives. By integrating transactions with analytics—and leveraging both structured and unstructured data—organizations can use SAP HANA to achieve new levels of customer service, employee productivity, workforce transformation and business innovation.

The issue for many SAP customers is not whether to migrate to SAP HANA, but how to ensure that the migration delivers the most value to the business over the long term. That’s where the infrastructure comes into play. Typically, an organization is adopting SAP HANA to increase the performance of analytics so that ever-growing amounts of data can be used to drive faster, more accurate and more reliable decision-making and insights. So why compromise on performance? In fact, why not deploy solutions that deliver the highest levels of performance so the organization can truly maximize the competitive advantage enabled by SAP HANA?

Driving SAP HANA performance improvements

When SAP HANA first became available, customers had little choice in technologies to maximize infrastructure performance. There were commodity x86 servers and not much else. But that is no longer the case.

SAP HANA customers can now utilize much more powerful Linux-based servers that not only significantly increase performance, but also reduce maintenance costs, increase capacity, enhance agility, improve price-performance and enable bullet-proof reliability and resiliency.

In addition, with Power8 servers from IBM, organizations can now enable virtualized instances of SAP HANA in production environments, with an 80% system utilization guarantee for enterprise-class systems.

These are pretty important benefits when you think about digital transformation and the impact it can have on your business. For example, built-in virtualization greatly improves resiliency and reliability, thereby mitigating the risk of downtime. When the entire business is built on digital technologies, downtime can have a huge impact on profitability, reputation and goodwill. Performance is also vital, where every nanosecond in delivering advanced analytics can translate into increased sales and greater customer satisfaction.

Investing in the future of your business

If you are investing in SAP HANA, you are investing in the future of your business. You are also betting on your ability to drive innovation, productivity, profitability and customer care through advanced analytics and real-time insights.

By choosing infrastructure that maximizes the crucial areas of performance, reliability and agility, you have an opportunity to gain competitive advantage—against companies that are not using SAP HANA at all, as well as competitors that rely on commodity servers and appliances. So the question remains: Why wouldn’t you do everything you can to maximize the value of your investment in SAP HANA?

[1]IDC Sees the Dawn of the DX Economy and the Rise of the Digital-Native Enterprise,” IDC, Nov. 1, 2016

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