Innovation Through Infrastructure

May 3 2017   3:11PM GMT

How you can leverage hybrid cloud object storage to reduce complexity, increase agility and improve security

Michael Tidmarsh Michael Tidmarsh Profile: Michael Tidmarsh

Hybrid cloud
Object storage

IT teams are increasingly turning to hybrid cloud storage as a means to increase flexibility and agility, particularly in dealing with the challenges created by exponential data growth. At the same time, object storage has emerged as an important technology in managing and storing unstructured data in cloud environments.

While object storage has been integral to the development of the public cloud market, it’s usage has been more limited among enterprises and midsize businesses. That is partly because these customers have had only two options: They could use public cloud or on-premises object storage solutions.

Now, however, organizations can take advantage of object storage in hybrid cloud storage models thanks to the development of a new class of solution called hybrid cloud object storage. With hybrid cloud object storage, IT can deploy object storage on premises, in the public cloud and in a hybrid cloud, leveraging a streamlined, simplified object storage approach that uses the same technology wherever the data is stored.

Hybrid cloud object storage is an important breakthrough in the evolution of the hybrid cloud storage market because it provides a cost-efficient, agile and highly secure method for organizations to manage unstructured data and use that data for competitive advantage.

Object storage works particularly well in cloud use cases because it is much simpler to scale than traditional file and block storage solutions. It is also more flexible and manageable in handling large data volumes in multi-use cloud environments. Among the key advantages:

  • Greater flexibility: You can choose the deployment options that work best for your data workloads, moving easily between cloud and on-premises environments. You can also leverage highly adaptive object storage that you can scale and adjust by workload.
  • Improved security: IBM’s Cloud Object Storage (COS) solution incorporates a range of features designed to help organizations meet security and compliance requirements. These include built-in encryption of data at rest and in motion, as well as authentication and data control capabilities.
  • Increased scalability: Object storage has been utilized in the largest cloud environments in the world and is designed for virtually unlimited scalability. IBM COS software has been tried and tested at web-scale with production deployments exceeding 100 petabytes of capacity at multiple customers. It has the ability to scale to exabytes while maintaining reliability, availability, manageability and cost efficiencies.
  • Simplified manageability: Hybrid cloud object storage can provide always-on availability, supporting a wide range of tasks with virtually zero downtime. These include software upgrades, hardware maintenance, storage capacity expansion, hardware refreshes and physical relocation of the storage system.


If you’re not yet familiar with hybrid cloud object storage, it’s time to catch up. Hybrid cloud object storage has the potential to be an important technology innovation for enterprise IT, particularly as companies continue to generate more and more unstructured data.

The ability to use object storage on premises or in the cloud gives IT teams much more flexibility to enhance agility, increase availability, simplify management, strengthen security and dramatically improve scalability. When it comes to object storage in the hybrid cloud, the future is now.

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