The Real (and Virtual) Adventures of Nathan the IT Guy

Jul 13 2010   3:21AM GMT

Google Investing Money for Social Gaming

Nathan Simon Nathan Simon Profile: Nathan Simon

Google is buying more companies… the latest a gaming company…

Google has reportedly invested a significant sum of money — between US$100 million and $200 million — in social games company Zynga in order to build out a Google Games offering for the search engine giant. The investment, which was reportedly made by Google and not Google Ventures, is a highly strategic move for the company.

“One reason social gaming is exploding is because of the convergence between social media and the home entertainment system,” Erickson told the E-Commerce Times. “It is a natural fit as an activity for the home, and it is also part and parcel of where Google wants to be.”

I myself do not like gaming on Facebook etc. I find it very boring, I want great graphics and great sound, you just can’t get that from website gaming, although that might change when IE 9 and the new Adobe Flash arrives with 3D accelerated graphics.

We’ll just have to wait and see what happens.


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