Heard, and overheard

Feb 23 2011   7:13AM GMT

Overheard talking about pharmaceutical detailing

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

Doctors may not be using Facebook or Twitter but they are turning to physician-only social networks like Sermo. The physician shift to social media is helped by the growing number of doctors who use smart phones. That means pharma has to change the way it reaches physicians. — Liz Cermak

Today’s WhatIs.com Word of the Day is pharmaceutical detailing.

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