Eye on Oracle

Jan 19 2007   11:30AM GMT

The future of blogs

Derek Kuhr Derek Kuhr Profile: Derek Kuhr

According to a recent article on our sister site, SearchCIO.com, “blogging is so over.”

The article culls predictions from nearly 50 reports to draw a short list of conclusions about coming IT trends. These trends include:

  • The 10 biggest IT outsourcers will experience a 40% dip in market share by 2009.
  • The total cost of owning a PC, on average, will be cut in half by 2010.
  • The blogging craze will peak this year.

This last call, that the future of blogging looks bleak, is counterintuitive — blogging seems to be alive and well. After all, Oracle’s corporate Web site alone hosts dozens of blogs, not to mention the hundreds of independent bloggers out there who are posting their own thoughts and tips about Oracle. Plus, as the article mentions, anyone can do it, and potential readership is virtually unlimited.

According to Gartner, the life span of an average blog is only three months — but maybe this just points to a process of natural selection? Perhaps blogs as a species are evolving, and in time only the fittest will survive, with even more readers due to reduced competition.

What do you think? Is blogging on its way out, or has it only just begun?

– Elisa Gabbert, Assistant Editor

1  Comment on this Post

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  • tdichiara
    Hi Elisa: A related question is if blogging will ever become a useful presence in the corporate world. Should it? The notion of "Enterprise 2.0" has been floated out there in the blogosphere, defined as: ...the use of emergent social software platforms within companies, or between companies and their partners or customers. Some examples include: * DrKW's internal blogs and wikis * Rite Solutions'  prediction markets * Enterprise tagging * R&D departments' use of Innocentive to find solutions to problems that have been stumping them. * MK Taxi's ability to connect mobile phone users in Tokyo directly to the driver of the cab closest to them, bypassing the dispatch center altogether. * Employee blogs So far, it seems like a stretch that blogging will become more than just a forum for political ranting and wacky observations about one's pets/kids -- especially given the extreme time crunch faced by the vast majority of corporate employees. Just some food for thought, Tim
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