Eye on Oracle

Feb 13 2007   12:55PM GMT

Oracle’s “Enterprise 2.0″ vision

Ken Cline Profile: Clinek

So Oracle thinks “wikis” and “mash-ups” are going to storm the enterprise? That was some darn quick bandwagon jumping — those terms have barely entered the popular lexicon!

In case you hadn’t heard, Oracle’s new J2EE-based WebCenter Suite is the newest component of the Fusion Middleware platform and is available as an option for the Oracle App Server. Oracle says the suite lets developers create an environment that increases worker productivity by combining Web 2.0 services with transactional processes, business intelligence data, communications such as instant messaging and RSS feeds, and structured or unstructured content. Reaction to the release has been mixed: positive and negative.

Sorry to rain on Oracle’s parade, but these sorts of “Web 2.0” technologies may be great for waxing eloquent about one’s cat, or about the latest band on the teen goth scene, but will they ever become a useful presence in the corporate world. And should they?

The notion of “Enterprise 2.0″ has been floated out there in the blogosphere, defined as:

…the use of emergent social software platforms within companies, or between companies and their partners or customers.

Some examples include:

However, so far it seems like a stretch that blogging and wikis will become more than just a trendy diversion and productivity-killer. Given the extreme time crunch faced by the vast majority in corporate IT these days, who has the time to do this? Do you?

Of course, I’m “old school” and could very well be wrong!

Cheers, Tim

2  Comments on this Post

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  • Simon Ellis
    I think you are spot on! The "Web 2.0" thing does start to open up new possibilities for applications (a particular favourite of mine is http://ononemap.com/ a fantastic site for housebuyers that shows what mashups can achieve. As for the Enterprise - most organisations are still struggling with the "Enterprise 1.0" world. Look how quickly that moves in the traditional tech space (IBM released its first FileNet update to 17,000 customers today) - without all the new stuff. Techies love this new stuff because its cool and powerful, Oracle Execs love this new stuff because is cool and new revenue, Organisations are wary of these new technologies since it a) may help them, so they are interested b) is going to cost them money (and webcenter is not cheap) c) mean they need to change their development skills, methods, project management, security layer etc etc. I think they will have time to do this ...... in time. But not quite at the moment!
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  • Richard Stevenson
    I think, Tim, that the fact you yourself are blogging this in the enterprise says it all? CobbleSoft had the "social helpdesk" vision four years ago, with COIGN Enterprise and the concept of issue resolution capabilities and knowledge being spread across the enterprise a core element. Now we're taking that so much further, whereby the "Service Desk" (helpdesk, CRM, whichever buzzword(s) you want to use) will incorporate internal and external blogging capabilities, we already have content management for self service (think video, audio, pdf etc. for instructional use) and we're headed towards subscription-based knowledge feeds, complete with Wikis etc. Oracle is absolutely spot on - a true visionary, albeit incredibly early.
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