Growing Your Business With Email Marketing

Aug 2 2011   1:17PM GMT

Include Social Links in 3 Areas of Your Business

JaninePopick Profile: JaninePopick

As a technology marketer you know how important it is that you work at building your prospect and customer lists. And it’s OK to have separate contact lists. And to make matters more complicated for you, your customers like to be reached through various channels; some like email, some like social media and some still like the mail!

So here are a few brand-spanking new ideas to get your customers to help you build those lists by using THEIR social media followers. One way to do this is to add social media icons that encourage your customers or followers to talk about you to their networks. You’ll benefit from your customers “liking” you, or tweeting about you where your message or link will end up in front of their followers.

One way to easily do this is to try out a free sharing tool called AddThis. It’s very simple code you put on your website that allows your visitors to share your content and links to their social networks with just one click. You’ll also be able to tell how many times your page has been shared. AddThis enabled my company to put sharing icons on our pages in just minutes.

Here are three places to include your new social media icons that will enable your visitors to get the message out to their followers!

1. Your Confirmation Page – After a customer orders from you online, give them an opportunity to tell their friends that they just got the latest and greatest from you!

2. Newsletter Landing Page – When someone signs up for your newsletter, present them with a page that says, “I just signed up for the Widgets Newsletter! You should too!” Then give them a link to your opt-in form.

3. Your Registration Process – If you require your customers to sign up and have an “account” with you, give them an opportunity to easily share their registration with their friends and followers. Include a link directing their networks to a page where they can register, too.

You can also add social media icons into your email marketing campaigns. This enables your recipients to share the hosted version of your email marketing messages with their networks. Your recipient’s social networks can even re-tweet or share, too.

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