Growing Your Business With Email Marketing:

September, 2011

September 21, 2011  12:54 PM

Why You Should Hire a Social Media Expert

JaninePopick Profile: JaninePopick

About three years ago, I was convinced to hire a person dedicated to social media. We had a few folks internally posting to their own Facebook and Twitter accounts and when time...

September 6, 2011  6:39 PM

Write About Benefits, Not Just Features!

JaninePopick Profile: JaninePopick

Tech marketers often market or promote their product or service with long lists of specs. While engineers and product developers might be impressed, chances are, your everyday customer who's not in the industry, might not be convinced. Why? Because you're speaking to them using features, not...

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