Growing Your Business With Email Marketing:

June, 2011

June 21, 2011  1:45 PM

Why Content Works for Tech Marketers

JaninePopick Profile: JaninePopick

At my email marketing software company VerticalResponse, we spend a lot of time on content. What I mean by content are things like "how-to" guides as it relates to marketing your business, or...

June 7, 2011  2:58 PM

Why Free Trials Work With Online Software

JaninePopick Profile: JaninePopick

We've always thought that free trials work very well, especially if you're selling your products to small businesses, which my email marketing company VerticalResponse does. If you've worked with...

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