Computer Weekly Editor's Blog:

social media


October 26, 2009  3:13 PM

One voice or many… the twitter conundrum for brands

ComputerWeeklyStaff Profile: ComputerWeeklyStaff
social media, twitter

Two well-known brands - drinks company Innocent and online clothing retailer Asos.com - have totally different approaches to their employees' using social media under their brand name. These examples were taken from the Media 140 event in London about...

October 26, 2009  2:43 PM

Using social media to market your products: the case of Red Bull

ComputerWeeklyStaff Profile: ComputerWeeklyStaff
media140, social media

First session after lunch at Media 140 is John Beasley, head of brand at Red Bull, who says social media plays a key role in the marketing of the company's products.

He says the important thing is to find...


October 26, 2009  12:59 PM

Using twitter well… some good examples of listening

ComputerWeeklyStaff Profile: ComputerWeeklyStaff
social media, twitter

One of the better presentations so far at Media 140 was Ciaran Norris's keynote "Learning to Listen", during which highlighted some of the good examples of companies that have listened well on twitter or other...


October 26, 2009  11:24 AM

What is it with twitter and ROI?

ComputerWeeklyStaff Profile: ComputerWeeklyStaff
brands, media140, social media, twitter

So far the media140 event on Everything a brand needs to know about twitter and real-time social media has been heavy on hot air and light on substance.

In some respects that's not surprising, twitter and real-time social media are still babies in the human development analogy....


October 16, 2009  2:41 PM

Media 140 event in London looks at how brands should use real-time social media

ComputerWeeklyStaff Profile: ComputerWeeklyStaff
social media, twitter

There are a few online tools, such as twitter, YouTube and Facebook, that are by their very nature born out technology. 

That's why we cover them... they are web services that have made a fundamental difference to...


October 7, 2009  11:18 AM

Social optimisation will overtake search optimisation in driving traffic to websites

ComputerWeeklyStaff Profile: ComputerWeeklyStaff
SEM, SEO, social media, twitter

So two things that have been said so far at today's of Association of Online Publishers conference that really resonate with technology and making online media profitable are:

Firstly social optimisation will overtake search optimisation in terms of driving traffic to websites: Good...


September 24, 2009  3:10 PM

Top reasons why some businesses still don’t use social media

ComputerWeeklyStaff Profile: ComputerWeeklyStaff
social media, twitter

This is a great blog post that encapsulates the reasons really neatly why some businesses are still really reticent about using social media...

The reasons don't constitute a strong argument, so for those of you trying to get...


July 29, 2009  3:00 PM

Twitter changes its homepage and its view of itself

ComputerWeeklyStaff Profile: ComputerWeeklyStaff
social media, twitter

It's taken twitter three years, but at last its changed its homepage.

Twitter homepage.png


April 20, 2009  11:10 AM

Dominos creates Twitter account after last week’s PR disaster

ComputerWeeklyStaff Profile: ComputerWeeklyStaff
dominos, PR, social media, twitter

A huge amount of time and energy is spent thinking about social media and whether it's important for businesses.

Well, it is. Last week's Dominos pizza scandal was a PR disaster of momentous proportions for the comapny. The YouTube video of two employees doing revolting things to a...


February 23, 2009  6:15 PM

Tech buyers are active in social media participation

ComputerWeeklyStaff Profile: ComputerWeeklyStaff
B2B, Forrester, social media

Technology buyers in the B2B space show some of the most active patterns of participation in social media, according to latest research from Forrester.


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