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October 26, 2009  2:43 PM

Using social media to market your products: the case of Red Bull

ComputerWeeklyStaff Profile: ComputerWeeklyStaff
media140, social media

First session after lunch at Media 140 is John Beasley, head of brand at Red Bull, who says social media plays a key role in the marketing of the company's products.

He says the important thing is to find...

October 26, 2009  11:24 AM

What is it with twitter and ROI?

ComputerWeeklyStaff Profile: ComputerWeeklyStaff
brands, media140, social media, twitter

So far the media140 event on Everything a brand needs to know about twitter and real-time social media has been heavy on hot air and light on substance.

In some respects that's not surprising, twitter and real-time social media are still babies in the human development analogy....

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