October 26, 2009 2:43 PM
media140, social media
Using social media to market your products: the case of Red Bull
Profile: ComputerWeeklyStaff
First session after lunch at Media 140 is John Beasley, head of brand at Red Bull, who says social media plays a key role in the marketing of the company's products.
He says the important thing is to find...
October 26, 2009 11:24 AM
brands, media140, social media, twitter
What is it with twitter and ROI?
Profile: ComputerWeeklyStaff
So far the media140 event on Everything a brand needs to know about twitter and real-time social media has been heavy on hot air and light on substance.
In some respects that's not surprising, twitter and real-time social media are still babies in the human development analogy....