Inspectagadget gets a new blogger… at last! LOL
For sometime my colleague Faisal Alani has borne the brunt of producing content for our successful Inspectagadget blog.
Eventually, he persuaded me that he should have...
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One voice or many… the twitter conundrum for brands
Two well-known brands - drinks company Innocent and online clothing retailer Asos.com - have totally different approaches to their employees' using social media under their brand name. These examples were taken from the Media 140 event in London about...
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Using social media to market your products: the case of Red Bull
First session after lunch at Media 140 is John Beasley, head of brand at Red Bull, who says social media plays a key role in the marketing of the company's products.
He says the important thing is to find...
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Using twitter well… some good examples of listening
One of the better presentations so far at Media 140 was Ciaran Norris's keynote "Learning to Listen", during which highlighted some of the good examples of companies that have listened well on twitter or other...
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What is it with twitter and ROI?
So far the media140 event on Everything a brand needs to know about twitter and real-time social media has been heavy on hot air and light on substance.
In some respects that's not surprising, twitter and real-time social media are still babies in the human development analogy....
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Keep your clothes on or take them off for chariteee – debate about the Nude London tech calendar
There's a great debate going on about whether the women taking part in Nude London tech calendar are harming their careers, or giving them a boost, on our 2 Comments
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Windows 7 – everything you need to know
Ahead of the Windows 7 launch tomorrow, we have pulled together a comprehensive guide to Windows 7 that includes the best of ComputerWeekly's content with a selection of the best content...
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Do you want to come to my Windows 7 launch party? No I didn’t think so
Sometimes you stumble across something that is so excruciatingly painful that it deserves comment.
After yesterday's post highlighting how Microsoft would not repeat its mistakes of before and botch the release of Windows 7 like it had Vista three years ago, I came across a very good...
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Microsoft’s Windows 7 launches this week – will Microsoft get the launch of Windows 7 right?
This week is massive for Microsoft. It really is a big deal that the US software giant gets its new operating system Windows 7 off to a flying start, particularly as the Vista launch three years ago was such a flop.
I don't think anyone expects Microsoft to repeat the same mistakes...
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Media 140 event in London looks at how brands should use real-time social media
