The ECM spotlight

Aug 14 2015   9:06PM GMT

Striving for meaningful metrics of Web content management success

Nathan Lamb Nathan Lamb Profile: Nathan Lamb

Tags:
Web analytics
Web content management

Companies are still struggling to measure the success of their efforts of the content they create on the Web and the impact of this content on their audiences.
In this episode of ECM Spotlight, analyst Geoff Bock advises companies to think about the kinds of data they want to gather, based on the objectives they are trying to reach with their digital content.

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