How do you measure the success of your enterprise social media initiatives?

Michael Tidmarsh Profile: Michael Tidmarsh
Tags:
social media
social media analytics
When I first started in Social Media, the goal was to get more followers, more fans, etc.The thought was once we hit critical mass, we’ll figure out a way to make money. That was 10 years ago and it is quite surprising to see companies still engaging in that practice while there are many ways to track the real value of your social media endeavors; and more importantly, what your customers want from you.So is your company still following the old playbook? If not, what tools and techniques is your company using to track the value of your social media campaigns?

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  • appmakery
    Before starting it's important to have some kind of plan clearly laid out stating:

    1. Goals of the Social Media  Marketing
    2. How to Measure the Results
    3. How you will interpret the results and take actions
    For Enterprises, there can be so many different types of goals (engagement, activation, new brand creation, demand generation etc ).
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