When we set up a Facebook site for our company, as a BtoB company we struggled with how and why we needed one. What can an IT reseller possibly offer that has any sort of pizzazz or interest? We ended up adding two custom sections: one on our demo centers and one for our custom offering.
It’s a work in progress, but I learned that it’s not a site to merely post your press releases and we have started using it more extensively for event postings.
Here’s a great article from the HubSpot people on 7 great Facebook pages. I liked it because 2 of the 7 companies listed are technology based. Cisco had the creativity to do a Super Fan area, where they post photos of Cisco people sent in holding/using their stuff.
You really have to be on your toes these days. Wish us luck thinking of new, better ideas on keeping it current as a BtoB marketer. Will keep you posted as we figure it out.