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Sep 13 2016   3:57PM GMT

Veritas Vision 2016 keynote noteworthies

Adrian Bridgwater Adrian Bridgwater Profile: Adrian Bridgwater

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Information management company Veritas held its Veritas Vision 2016 conference this week at the Aria Resort and Casino in Las Vegas.

Company CEO Bill Coleman spoke to selected press prior to his opening keynote to put some additional colour and context into where Veritas is applying its technology proposition today.

Essentially the firm working hard to make sure we extend our notion of what data is today and think of ‘aspects of data’ including and encompassing data availability, data protection, data protection, data resiliency and an overall level of data insight.

Data is no longer ‘just’ data

“In this new world of information technology where Software Defined Networking pervades, we will work in environments where data policies (you could call them the ‘traffic cops’ of the SDN world) are actually hard coded into the operational systems being implemented,” said Coleman.

This then is a world where data control methodologies allow us to think of data as more than ‘just’ data… data is now data with data intelligence.

The flow of digital information has increased x45 times since 2005 according to a McKinsey report.

CEO Bill Coleman used his keynote presentation session at the show itself to explain how access to data is so essential in the context of modern digital businesses.

The next step, beyond cloud

Veritas talks about a technology future that goes beyond cloud computing. Data is no longer just in the datacentre, it’s also in devices, hybrid deployments, infrastructure and applications themselves. The firm’s vision is focused on a software-driven information management infrastructure with a software-defined storage (SDS) framework.

This is a world where firms can start to use commodity hardware… but control data through policy controls to ensure management, control and automation… and we also start to talk about data having a complete lifecycle.

Workload by workload

Microsoft Azure spokesperson Tad Brockway also spoke at the opening keynotes for this event to talk about how we can now use data management intelligence to control data “workload by workload” i.e. applying controls to data based upon its status inside the whole universe of data that any one firm might be using.

Other sections of the opening morning were (predictably) devoted to product announcements (follow up stories will detail these).

The opportunity to leverage data is hindered by the fact that it’s stored in many places, making it difficult for organisations to manage and govern,” said Ana Pinczuk, chief product officer at Veritas. “In a world of digital transformation where information is everything, data becomes your key business asset.  Data is growing exponentially and you can’t solve that with hardware.  A software-driven approach, which completely abstracts information from infrastructure, is the only path forward.  Veritas’ data management solutions help organizations achieve data protection, business resiliency and regulatory readiness across heterogeneous environments, whether on-premises or in the cloud.”

Data, with personality

Think about data like it has personality… like it’s a person with personal attributes urges Veritas i.e. data has age, a level of importance, location, time series information etc.

Into the future Veritas explains that we will start to see data become interactive in the sense that it will ‘talk to us’ and know more about itself — for example, if it is non mission critical and not accessed for a couple of years and yet residing on an expensive tier of data, then it should move to a cheaper storage location.

In this future, data will become self aware, contextualised and more automated — and it will be available independent of the applications that it may have been created in due to the APIs that will exist inside an open architecture.

Veritas is working in an exploding space and taking its deep data message to market with some gusto. It’s tough to make data management interesting sometimes, but Veritas is (very arguably) playing a strong hand.

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